What's in this calculator?
Find Out If You're Under-Budgeting or Over-Spending on Google Ads
Most retailers either starve their campaigns of budget (limiting algorithm optimisation) or follow inflated recommendations (destroying profitability).
This comprehensive calculator & guide helps you:
✅ Determine seasonal budget adjustments for peak and off-season periods
✅ Set Performance Max budgets that actually work for retail businesses.
✅ Plan 12-month budgets with demand multipliers for your product category.
✅ Ensure sufficient volume for Google's smart bidding algorithms to optimise.
Perfect for:
Independent retailers managing seasonal inventory.
E-commerce businesses with high-value products (£100+ AOV).
Retailers frustrated with volatile Google Ads performance.
Anyone tired of guessing their "right" advertising budget.
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