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Google Ads Budget Calculator for Retailers: Complete 2025 Cost Planning Guide
Struggling with Google Ads budget allocation? Our free calculator helps retailers determine the optimal spending based on AOV, seasonality, and profit margins. Includes real case studies and step-by-step framework to stop wasting ad spend and maximise ROI in 2025.
Category: Analytics
Navigating the Reporting Maze: Your Guide to Google Performance Max Analytics
Navigating the Reporting Maze: Your Guide to Google Performance Max Analytics
Overwhelmed by the campaign reporting in Google Performance Max? You're not alone. Navigating the reporting maze can be daunting, but this post offers a comprehensive guide to using Google Performance Max Analytics.
How To Switch From Universal Analytics To Google Analytics 4 (With Added Steps For GTM)
How To Switch From Universal Analytics To Google Analytics 4 (With Added Steps For GTM)
Google Universal Analytics will no longer process data from 1st July 2023. If you are not currently using Google Analytics 4 (GA4), now is the time to migrate from Universal Analytics. Google Analytics 4 is the next generation of Google's web analytics platform.