PPC Blog

Among the spectrum options available, two stalwarts take the stage: Google Performance Max and Google Standard Shopping campaigns. This guide delves into these campaign types' intricate differences, similarities, advantages, and disadvantages.

Google Performance Max campaigns have emerged as a game-changer in the ever-evolving online advertising landscape. This comprehensive guide delves into Performance Max campaigns' intricacies, providing valuable insights to optimise your Google Ads strategy.

For e-commerce owners and marketers, a strong online presence is crucial. Google Performance Max campaigns, a rising campaign type in Google Ads, effectively drive traffic and conversions. This blog post explores the pros and cons of these campaigns for e-commerce advertisers.

Is your Google Performance Max campaign falling short? Don't fret! This blog post offers valuable insights into diagnosing and resolving common issues with practical workarounds and solutions.

Overwhelmed by the campaign reporting in Google Performance Max? You're not alone. Navigating the reporting maze can be daunting, but this post offers a comprehensive guide to using Google Performance Max Analytics.

Google Performance Max is a robust advertising system that gives e-commerce businesses access to Google's ad inventory in one campaign. This post explores how e-commerce advertisers should approach and formulate a strategy for using Performance Max campaigns.

To succeed in the competitive e-commerce landscape, maximising your Google Performance Max ad campaigns is essential. This post outlines the best practices, tips, and optimization processes to help you get the most out of your e-commerce campaigns.

Performance Max is one of the latest advertising campaign types offered by Google, designed to save you time and money. This post highlights the differences between Performance Max and Smart Shopping, with tips on how to get the most from a retail-focused campaign.

An asset group in Google Performance Max is a collection of creatives centred on a theme or related to a target audience. The creatives of your asset group are used to assemble all of your ads for all applicable ad formats. This blog post explains what they are & how they work.