PPC Blog

For e-commerce owners and marketers, a strong online presence is crucial. Google Performance Max campaigns, a rising campaign type in Google Ads, effectively drive traffic and conversions. This blog post explores the pros and cons of these campaigns for e-commerce advertisers.

Is your Google Performance Max campaign falling short? Don't fret! This blog post offers valuable insights into diagnosing and resolving common issues with practical workarounds and solutions.

Overwhelmed by the campaign reporting in Google Performance Max? You're not alone. Navigating the reporting maze can be daunting, but this post offers a comprehensive guide to using Google Performance Max Analytics.

Google Performance Max is a robust advertising system that gives e-commerce businesses access to Google's ad inventory in one campaign. This post explores how e-commerce advertisers should approach and formulate a strategy for using Performance Max campaigns.

To succeed in the competitive e-commerce landscape, maximising your Google Performance Max ad campaigns is essential. This post outlines the best practices, tips, and optimization processes to help you get the most out of your e-commerce campaigns.

In this blog post, we'll explore the benefits of using Audience Signals in the case of Google's latest campaign type, Performance Max, and provide tips and best practices for getting the most out of this powerful feature.

Performance Max is one of the latest advertising campaign types offered by Google, designed to save you time and money. This post highlights the differences between Performance Max and Smart Shopping, with tips on how to get the most from a retail-focused campaign.

An asset group in Google Performance Max is a collection of creatives centred on a theme or related to a target audience. The creatives of your asset group are used to assemble all of your ads for all applicable ad formats. This blog post explains what they are & how they work.

Google Universal Analytics will no longer process data from 1st July 2023. If you are not currently using Google Analytics 4 (GA4), now is the time to migrate from Universal Analytics. Google Analytics 4 is the next generation of Google's web analytics platform.

The automotive sector presents many challenges when retailing online, with a wide variety of products and diverse customer types. This blog post explains how car part retailers should approach Google Ads