Why Sports & Outdoor Retail Needs a Different PPC Approach
High-value sports and outdoor products come with unique PPC challenges - seasonal demand shifts, brand portfolios with varied launch cycles, and customers who research for weeks before buying.
Generic automated campaigns miss the nuances - pushing budget to out-of-season products or undervaluing high-research purchases.
That’s where we come in.
We turn this complexity into a structured, scalable growth plan — combining accurate tracking, feed optimisation, and cross-platform strategy so you can increase ad spend with confidence and drive sales year-round.
In 3 Strategic Steps
Discovery & Audit
We start by reviewing your campaigns, tracking setup, and product data - pinpointing exactly where automation falls short and which products are underperforming.
Strategic Campaign Build
We design and implement PPC structures built for sports and outdoor retailers - managing inventory turnover, brand portfolios, and seasonal spikes while maintaining stability and profitability.
Profitable, Predictable Growth
You gain clear reporting, consistent performance, and the confidence to scale ad spend - even during peak season or product refresh cycles.
8 Years of Profitable PPC Through Seasonal Highs and Lows
From a single store to one of the UK’s leading cycling retailers, Blazing Bikes has trusted us to coordinate PPC campaigns across their brand portfolio - through market booms, seasonal shifts, and evolving product lines.
Our adaptive strategy keeps campaigns profitable and ready to scale when opportunities arise.
“I highly recommend Click Pilot - they have helped us develop our online sales channels, expanding sales and revenue significantly. They are quick to adapt our campaigns to meet our evolving needs to reach our revenue goals.” - Will Chambers, Blazing Bikes